Nothing grabs attention for your brand or company quite like outdoor LED displays. Today’s video screens boast clear images, vibrant colors, and realistic displays, a significant departure from traditional printed materials. With advancements in LED technology, business owners and advertisers are seizing new opportunities to boost brand awareness with functional, affordable, and effective outdoor displays.
For businesses looking to leverage these rapidly evolving opportunities, understanding some key information is crucial to making your content impactful for your audience.
So, are you ready to get started? Here are nine tips to help you make the most of outdoor LED displays.
- Prepare for Inclement Weather
Water ingress can damage your display or worse, cause complete failure. To minimize the risk of water damage, have your LED technician install a closed-loop air circulation system that isolates the display casing to protect it from moisture and contaminants.
The Ingress Protection (IP) rating measures water resistance and the ability to prevent solid object ingress. It also indicates how the display is protected against various weather conditions. Look for displays with a high IP rating to prevent moisture and solid object corrosion.
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Choose the Right Hardware
Certain displays are best suited for specific climates, so if you live in a seasonal area or your city experiences significant temperature fluctuations, choose your display wisely. Opting for an all-weather outdoor LED screen ensures that it can withstand direct sunlight or snow, displaying your content regardless of how hot or cold it gets. -
Internal Temperature Regulation
Outdoor LED screens require optimal internal temperatures to function correctly. Since they are often in use, it’s essential to take measures to prevent overheating issues, such as pixel damage, color mismatch, and image fading. To protect your screen from these risks, your outdoor display should be equipped with an HVAC system that regulates its internal temperature.
Want to learn more technical resources about LED displays? Check out our resource center – LED Academy for all the information about LED technology!
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Determine Brightness
The brightness of outdoor displays is one of the most critical factors in attracting passersby. Outdoor screens need to be clearly visible due to the brightness of direct sunlight. Choosing high-brightness, high-contrast displays will only make your content more appealing. The rule of thumb is that unless the screen brightness level is 2,000 nits (a unit of measurement for brightness), the display will be invisible in direct sunlight. If your display brightness is below this, consider placing it under a canopy or tent to block sunlight. -
Do Not Use Indoor Screens for Outdoor Applications
Although it’s common sense, many people still attempt to install indoor displays at outdoor events. This not only diminishes the effectiveness of the content but is also a dangerous cost-cutting measure. A drop of rain on a non-weatherproof indoor display can pose a significant electrical risk — at the very least, the display is likely to fail, and no one will see your content. -
Regular Maintenance
Outdoor LED signage is affected by weather, seasonal climate changes, and natural wear and tear. Therefore, hiring LED professionals for regular maintenance of your screens is essential. This will keep your screens bright and healthy for years to come, protecting your long-term investment. -
Protection in Extreme Conditions
Whether you reside in the scorching Death Valley of California or the cold Anchorage of Alaska, there are outdoor LED screens specifically designed for extreme climates. Outdoor displays have recommended optimal operating temperatures, so ensure you rent the correct type. Additionally, consider renting screens with protective glass that optically connects to the LED display surface to prevent sun and water erosion. -
Choose the Best Location
Location is crucial for attracting your target audience to view your content. Ensuring the overall long-term health of your outdoor display is also essential. We recommend installing outdoor screens in areas away from direct sunlight, such as under awnings or on the west side of buildings. If your LED screen is in a city or high-traffic area, you may also be concerned about vandalism. Some outdoor LED screens come with vandal-resistant glass, which can help prevent unnecessary damage. -
Monitor Screen Health
An ideal outdoor display should be equipped with remote monitoring capabilities so you can ensure the screen is in good health from a distance. With remote monitoring alerts, you can quickly address any issues that may lead to further problems down the line, view the content currently displayed, update content as needed, and monitor the overall temperature and performance of the screen in real-time.
Additional Feature: Remove Moiré Patterns from Event Photos
Any excellent event manager should take photos and publish them on their website, social media, and other marketing materials. However, amateur photographers often encounter an issue known as the Moiré effect. This occurs when the pixel density of the outdoor LED display does not match the pixel density of the camera, resulting in unsightly screen patterns and colors in the final image. To address this issue, as an event photographer or videographer, you can take several measures:
- Change the shooting angle
- Adjust the camera focal length
- Lower the shutter speed
- Adjust the focus to different areas
- Edit the images in post-production
Learn more about all these strategies to eliminate Moiré patterns and more in our article: How to Remove Moiré Effect from Event Photos and Videos.
Are you looking for help with outdoor LED signage?
Hot Electronics specializes in outdoor LED signage and displays, offering a full suite of proprietary products ideal for any event, marketing, or commercial application. Our clear screens enhance audience engagement and deliver real ROI. Discover why customers love us — contact Hot Electronics today!
Post time: Oct-21-2024